"I Wasn't Financially Illiterate. I Was Financially Underloved." | Kip Pierson

When Kip Pierson was in ninth grade he asked his dad about the family finances. The answer was no way, Jose. Years later he realized the problem had a name: he wasn't financially illiterate, he was financially underloved.In this conversation with Wally Elibiary, Kip unpacks what that phrase means and how it reframes the entire job of a loan officer. You're not just getting someone into a home. You're taking them from adulting 101 to adulting 201, building the will, the trust, the wealth team that protects everything they've built.The home is where it starts. It's not where it should end.