I Woke Up & Made £40k in 3 Days

This episode is one of those conversations that feels very real, very quickly.I sat down with Lucy, founder of Partner in Wine, and what stood out instantly was just how candid she was about everything that comes with building a business behind the scenes.Because from the outside, it can look like things are stable.But this conversation tells a very different story.We talk about what it feels like to lose multiple clients in a short space of time, and the pressure that comes with having to rebuild quickly when your business relies on other people’s decisions. The uncertainty, the constant adapting, and the moments where you are forced to figure things out without a clear plan.What makes this episode different is how openly Lucy shares it.There is no glossing over the difficult parts, no pretending it is all working perfectly. She speaks honestly about the instability, the reliance on social media, and what it really takes to keep going when things feel unpredictable.At the same time, we go deeper than just the practical side of business.We talk about the mindset behind navigating that uncertainty, and how growth is not always linear, even when it might look that way from the outside. There is a real honesty in this episode about resilience and the reality of building something while still figuring it out.One of the most relatable parts of this conversation is around consistency, not in results, but in showing up.Because what happens when things slow down, or fall apart slightly? Can you keep going anyway, even when it feels uncertain?This episode is a reminder that building a business is not just about getting to the next level. It is about learning how to handle the in between, the moments where nothing feels guaranteed, but you keep building regardless.If you enjoyed this episode, make sure you follow Perls of Wisdom, so you never miss a conversation about what it really takes to build a business.This podcast is all about the messy middle. The part nobody talks about. The lessons, mistakes, and breakthroughs that happen while you are still figuring it out.If this episode helped you, I would love it if you could share it with a founder friend or tag me on social media so I can see you are listening.You can find me here: Instagram: @itsisobelperl LinkedIn: Isobel Perl YouTube: Isobel PerlWebsite: perlsinbusiness.comIf there is a founder you would love me to interview, or a topic you want covered, send me a message. I read more than you would think.And remember:You do not need to feel ready; you just need to decide to start.Love Isobel x