I Wrote My Book, Now What?

In the latest installment of Entrepreneurial Attorney Nation, Richard James is joined by Brad Smith, Partners Club sponsor and Senior Director of Sales at D&L Press/Author2Market, a top-performing book manufacturing company.You've written you're book.... now what?Richard and Brad discuss best practices for using your book to 10x your lead flow and increase conversions of unconverted leads.In this episode, you will discover:How to shock and awe potential new clients through the use of a bookThe secret to acquiring meetings with new referral partners with easeThe power of using a book to create a referral development programThe #1 way to add fuel to any group presentationTime Codes: 00:00 - Introduction from Richard James03:08 - Brad Smith Introduction07:27 - Why Write a Book?10:38 - Create a Cover12:56 - Insist On a Call to Action16:42 - Test Your Tracking20:08 - Print a Proof21:04 - Order a Small Batch22:22 - Start Marketing25:06 - Don't Assume Writing and Printing Your Book is Enough!26:56 - Press Release29:52 - Send to Your List36:38 - Create 3D Image 37:37 - Book Signing40:20 - Existing Advertising42:52 - Create Micro Content44:44 - Promote on Amazon45:26 - Use to Launch R.F.D.47:10 - How to Connect with Brad Smith50:39 - Episode Concludes