IA en eCommerce: Casos reales con Tous, Casa del Libro y ...

What this episode covers

¿Qué pasa cuando marcas tradicionales y consolidadas como Tefal, Tous y Casa del Libro apuestan de verdad por la inteligencia artificial en eCommerce? Que consiguen superpoderes y todo cambia. En esta mesa redonda con Eloy Mariaud de Casa del Libro, Berta Sanmartí de Tous y Sol López de Tefal, moderada por Frankie Carrero de AI Hackers, descubrirás:🤖 Casos reales de uso de IA generativa y predictiva aplicados a atención al cliente, generación de audiencias, automatización de procesos y creación de contenido.🤖 Errores y aprendizajes: ¿Qué proyectos fallaron y qué lecciones valiosas dejaron?🤖 Retos actuales: Desde la integración tecnológica hasta el cambio cultural necesario para adoptar la IA en las empresas.🤖 El futuro próximo: Tiendas 100% impulsadas por IA, experiencias ultra personalizadas, automatización de contenidos… ¿Qué veremos en los próximos 12 meses?🤖 Reflexiones sobre el impacto laboral de la IA: ¿nos transformará o nos reemplazará?Una conversación honesta, práctica y llena de ejemplos útiles para entender cómo la inteligencia artificial está revolucionando el eCommerce… y cómo prepararte para lo que viene.🔔 ¡Suscríbete y activa la campanita para no perderte más contenido sobre IA y negocios digitales!📧 Nuestra newsletter: https://tertulia.mumbler.io

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Frequently Asked Questions

How long is this episode of Growth: el podcast de Product Hackers 🚀?

This episode is 53 minutes long.

When was this Growth: el podcast de Product Hackers 🚀 episode published?

This episode was published on May 16, 2025.

What is this episode about?

¿Qué pasa cuando marcas tradicionales y consolidadas como Tefal, Tous y Casa del Libro apuestan de verdad por la inteligencia artificial en eCommerce? Que consiguen superpoderes y todo cambia. En esta mesa redonda con Eloy Mariaud de Casa del Libro,...

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