IA: ¿está realmente mejorando la productividad?, con José Luis Calvo y Adrián Aira [406]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

O estás muy fuera de este mundo o seguro que en tu empresa, a nivel directivo se está hablando mucho de implantación de IA. Me llega mucho feedback de que cuesta ver el aumento de productividad real que la IA generativa promete. Unos dineros por otros: se deja de contratar pero se gasta en tecnología. O se invierte en tecnologia y los equipos preexistentes se ocupan con otras tareas, sean nuevas, más avanzadas, pero cuyo coste empresa se mantiene sin identificar a priori un aumento consecuente en los ingresos.Por eso hemos montado esta tertulia, para entender qué está pasando. Hemos liado a Adrián Aira, CEO de Elev8; y a José Luis Calvo, director de la consultora Diverger, especializada en Inteligencia Artificial.Enlaces de interés: Elev8

Episode metadata supplied by the publisher feed · Published Apr 20, 2026

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IA: ¿está realmente mejorando la productividad?, con José Luis Calvo y Adrián Aira [406]

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