IAA MOBILITY Visionary Club - Metaverse

Everyone is talking about it, everyone is waiting for it - but what does the Metaverse bring to the world of mobility? This is the question we are exploring in the second episode of the IAA MOBILITY Visionary Club. Even though the three-dimensional digital worlds of experience are still in their early stages, the automotive industry, for example, is already taking a close look at the topic and its significance for the entire value chain. Because it's not just development, production and quality assurance that can benefit. It also opens up a new market - after all, we will also want to move forward in the metaverse. About new digital sales opportunities, digital factories, the current status and the vision of a technology that will not only change the world of mobility.