IAA MOBILITY Visionary Club Special: Episode 3

In the third special episode of our Visionary Club podcast, recorded live at IAA MOBILITY 2025, Douglas Bolduc (Managing Editor at Automotive News Europe), Joohyung (JH) Lee (Corporate EVP and Head of the Mobile Display Business at Samsung Display), Geoffrey Bouquot (Chief Technology Officer at Audi AG), and Amy McLaughlin (President, Advanced Materials and Transportation Product Platform at 3M) explore how automotive development can keep pace with the speed of digital transformation. Together, they examine how development cycles across the industry have dramatically accelerated—and why close, early collaboration between OEMs and suppliers now determines market success or failure. From OLED displays redefining the digital user experience to materials that intelligently integrate hardware and software, and AI-driven development partnerships, the episode highlights how 3M, Samsung, and Audi are shaping a connected mobility ecosystem for the future. What will customers expect ten years from now? That question is at the heart of the conversation, offering surprising insights into the strategic and technological decisions being made by some of the industry’s leading minds. Join us for a wide-ranging discussion on multisensory experiences, software-defined vehicles, sustainable materials, and the power of collaboration.