IAA MOBILITY Visionary Club x Dirk Adelmann, CEO of smart Europe GmbH

In the fifteenth episode of the Visionary Club Podcast, our host Sarah Harman welcomes Dirk Adelmann, CEO of smart Europe GmbH. Dirk shares fascinating insights into the brand’s transformation — from its shift to an all-electric lineup and its streamlined business model to the unique German-Chinese joint venture structure between Mercedes-Benz and Geely. Together, they discuss how innovation, design excellence, and customer feedback come together to shape a future-oriented approach to mobility. Dirk also talks about smart’s pioneering role in digital services, over-the-air updates, the integration of artificial intelligence in vehicles, and the development of the new #2 — a modern reimagining of the classic two-seater designed for the urban era.