IAA MOBILITY Visionary Club x Magnus Östberg, Chief Software Officer at Mercedes-Benz AG

In the seventh episode of the Visionary Club Podcast, Sarah Harman welcomes Magnus Östberg, Chief Software Officer at Mercedes-Benz AG. Together, they explore the future of automotive software and how Mercedes-Benz Operating System (MB.OS) is ushering in a new era of software-defined vehicles. Magnus explains why software in the automotive industry is no longer just about infotainment—it’s transforming the entire driving experience. From hyper-personalized interfaces and advanced AI integration to seamless over-the-air (OTA) updates, MB.OS is redefining what a vehicle can do. He also shares exclusive insights into the role of generative AI, the introduction of ChatGPT in Mercedes vehicles, and the vision for fully connected mobility that extends beyond the car itself. We also discuss how partnerships with Google, Sony,are shaping the digital future of Mercedes-Benz, and why the company isn’t just building a “smartphone on wheels,” but rather a luxurious, secure, and intelligent digital driving environment.