IAA MOBILITY Visionary Club x Simon Schütz, Head of Department Communication, Events & Marketing at VDA

In the fourteenth episode of the Visionary Club Podcast, our host Sarah Harman welcomes a very special guest: Simon Schütz, Head of Communications, Events, and Marketing at the German Association of the Automotive Industry (VDA). Schütz shares exclusive behind-the-scenes insights, discusses the role of political signals, the importance of international exhibitors, and the growing significance of technology partnerships.He explains why the new trade fair concept combining the Summit and Open Space has proven so successful, why experiencing mobility firsthand is so important for reaching broad audiences — and what moved him most on a personal level.