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IAB Studio: TV:n katselu murroksessa – mitä suomalaisten olohuoneissa tapahtuu? episode artwork

EPISODE · Jun 21, 2023 · 28 MIN

IAB Studio: TV:n katselu murroksessa – mitä suomalaisten olohuoneissa tapahtuu?

from IAB Podcast

IAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa Pasin vieraana on Aleksi Ylitalo ja Aki Ronkainen Smartclipilta, joka on osa globaalia RTL AdAlliancea. Jaksossa Pasi keskustelee vieraiden kanssa olohuonetelevision muutoksesta ja miksi perinteinen TV:n katselu on muutoksessa. Jaksossa Pasi pureutuu vieraiden kanssa TV:n digiloikkaan ja modernin kuluttajan haasteisiin mainostajille. Nykyään kuluttajien tavoittaminen on entistä vaikeampaa, sillä mediankäyttö on pirstaloitunutta ja hektisempää kuin koskaan aiemmin. Kuitenkin tämä luo myös paljon mahdollisuuksia luovuudelle mainostajille. Vaikka TV:n konsepti on pysynyt muuttumattomana vuosikaudet, digiloikka on tapahtunut hitaammin kuin esimerkiksi puhelimissa. Älytelevisioiden ja teknologian kehitys ovat kuitenkin muuttaneet TV-ekosysteemiä ja videosisällön kulutusta. TV on edelleen olohuoneen keskipiste, ja suorat tv-lähetykset ovat edelleen kulutetuin sisältömuoto.

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IAB Studio: TV:n katselu murroksessa – mitä suomalaisten olohuoneissa tapahtuu?

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Frequently Asked Questions

How long is this episode of IAB Podcast?

This episode is 28 minutes long.

When was this IAB Podcast episode published?

This episode was published on June 21, 2023.

What is this episode about?

IAB Studio jaksot ovat napostelupituisia podcast jaksoja päivän polttavista aiheista ja tällä kertaa Pasin vieraana on Aleksi Ylitalo ja Aki Ronkainen Smartclipilta, joka on osa globaalia RTL AdAlliancea. Jaksossa Pasi keskustelee vieraiden kanssa...

Can I download this IAB Podcast episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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