EPISODE · Sep 13, 2024 · 16 MIN
IAM2223 - Fractional CMO Transforms Businesses with Holistic Marketing Strategies
from CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co · host CEO Podcasts
Natalie Swan shares her expertise in transforming business objectives into strategic marketing actions through her firm, Swan & Associates. Her firm offers fractional CMO support and high-touch marketing strategy services to B2B companies with revenues of $5 million and up. Natalie explains that her firm takes a comprehensive approach to marketing, integrating all aspects of marketing and business operations rather than focusing on isolated tactics. She emphasizes setting up leading indicators—early signs that show whether marketing efforts are on the right track—so businesses can adjust their strategies before investing heavily. LinkedIn: Natalie Swan Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
What this episode covers
Natalie Swan shares her expertise in transforming business objectives into strategic marketing actions through her firm, Swan & Associates. Her firm offers fractional CMO support and high-touch marketing strategy services to B2B companies with revenues of $5 million and up. Natalie explains that her firm takes a comprehensive approach to marketing, integrating all aspects of marketing and business operations rather than focusing on isolated tactics. She emphasizes setting up leading indicators—early signs that show whether marketing efforts are on the right track—so businesses can adjust their strategies before investing heavily.LinkedIn: Natalie Swan Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
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IAM2223 - Fractional CMO Transforms Businesses with Holistic Marketing Strategies
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