IAM2313 - Fractional CMO Discusses on Prioritizing Marketing Strategies for Revenue Growth

Peter Murphy Lewis is a fractional Chief Marketing Officer (CMO) with expertise in various industries, including travel, software, and media.    Peter discusses how his business evolved, transitioning from a focus on strategy to a full-service marketing agency with a team of 15.   He emphasizes that CEOs often need support in defining the right marketing strategy before diving into execution.   Peter shares his honest marketing approach, acknowledging when something isn't working and being transparent about his plans.   He explains the value of creating a strong culture with global talent, which can help scale a business while being more cost-effective.   LinkedIn: Peter Murphy Lewis  Website:  GrowthMentor   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!