IAM2359 - Embracing the Franchise Broker Experience

In this special episode, Gresham Harkless reflects on a particularly overwhelming period, both personally and professionally.   Gresham describes a hectic pace where he met with around 80 different franchise brands in a short time, likening it to "speed dating" due to the brief 5-minute interactions.   Gresham shares an epiphany regarding his approach to the broker business. He plans to lean heavily into content creation as a key part of his strategy, recognizing it as a potential strength for him.    He points out the challenge of having critical business functions reliant on others, reinforcing the idea that businesses should aim for a certain level of independence, even when people are valuable assets.   Gresham discusses the importance of maintaining strong ethics, conducting thorough due diligence, knowing your inventory, and understanding potential franchise candidates.   He highlights the challenge for less experienced brokers in converting leads into clients and the need for continuous practice to improve his sales and communication skills. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!