IAM2448 - Harness the Power of Endless Leads episode artwork

EPISODE · Apr 26, 2025 · 7 MIN

IAM2448 - Harness the Power of Endless Leads

from CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co · host CEO Podcasts

Gresham Harkless discusses his progress approximately 45 days into his journey post-training and reflects on one of the biggest ongoing challenges: generating quality leads.   Gresham explains that while his initial package included a set number of leads, he has likely exhausted them and now faces a key decision—whether to continue buying leads from the same source despite their limited success.   He notes the psychological boost of receiving a steady flow of broker leads but acknowledges that relying solely on these isn’t sustainable.    Gresham references advice from a broker who emphasized the importance of experimentation in the early months.   In addition, Gresham has a VA (Virtual Assistant) helping with outreach, which allows for faster processing, but he’s still experimenting with multiple strategies. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Gresham Harkless discusses his progress approximately 45 days into his journey post-training and reflects on one of the biggest ongoing challenges: generating quality leads.   Gresham explains that while his initial package included a set number of leads, he has likely exhausted them and now faces a key decision—whether to continue buying leads from the same source despite their limited success.   He notes the psychological boost of receiving a steady flow of broker leads but acknowledges that relying solely on these isn’t sustainable.    Gresham references advice from a broker who emphasized the importance of experimentation in the early months.   In addition, Gresham has a VA (Virtual Assistant) helping with outreach, which allows for faster processing, but he’s still experimenting with multiple strategies. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

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IAM2448 - Harness the Power of Endless Leads

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This episode was published on April 26, 2025.

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Gresham Harkless discusses his progress approximately 45 days into his journey post-training and reflects on one of the biggest ongoing challenges: generating quality leads.   Gresham explains that while his initial package included a set number of...

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