IAM2449 - Lead Generation: The Ultimate Strategy

Gresham Harkless discusses his journey and mindset around lead generation as a broker, emphasizing the importance of warm and cold markets.    He shares his evolving approach—initially avoiding leveraging close personal connections in favor of proving himself in a cold market, but now recognizing the value in his existing network.    Gresham explains the importance of experimentation in the early stages of a brokerage, the power of relationship-building, and how platforms like BNI and networking can create lasting opportunities.   Additionally, Gresham recognizes that he has built a diverse skillset that can help others—he just needs to better understand how and when to apply it.   Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!