IAM2451 - Creative Provides Cultural Exploration Experience Specializing in Dance Fitness

Chermika Farkwar, the founder of Soka Tribe, discusses her entrepreneurial journey and how she built her brand.    Her business, Soka Tribe, now offers a variety of services, including fitness classes, performances, and products that connect people to Caribbean culture, especially Carnival.   Chermika highlights the importance of storytelling in connecting with consumers, noting that her narrative resonates with her audience.   Chermika combines her marketing experience with a deep understanding of culture, which helps her stand out in the competitive fitness industry.   Chermika advocates for new business owners to focus on their vision, not fear failure, and be open to adjusting their business strategies as they grow.   Moreover, she aims to expand the educational side of her business, keeping the spirit of Carnival alive while continuing to grow Soka Tribe’s community.   Website: Soka Tribe   Previous Episode: iam262-creative-provides-cultural-exploration-experience-specializing-in-dance-fitness   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!