EPISODE · Jun 6, 2025 · 6 MIN
IAM2489 - The Secret Life of a Traveling Broker
from CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co · host CEO Podcasts
Gresham Harkless takes a moment to reflect on recent progress in his personal life and franchise broker journey while spending time in Austin with his wife’s family. He shares that travel went smoothly with their baby and expressed hopes of reconnecting with a local franchisee candidate who had previously gone silent. From a business standpoint, he's testing various outreach methods, such as cold DMs and Meta ads—efforts that generated strong engagement but ultimately didn’t lead to any conversions. Gresham recognizes that content creation is his core strength and sees an opportunity to shift away from ad-heavy strategies toward more meaningful, relationship-based growth through storytelling and podcasting. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
What this episode covers
Gresham Harkless takes a moment to reflect on recent progress in his personal life and franchise broker journey while spending time in Austin with his wife’s family. He shares that travel went smoothly with their baby and expressed hopes of reconnecting with a local franchisee candidate who had previously gone silent. From a business standpoint, he's testing various outreach methods, such as cold DMs and Meta ads—efforts that generated strong engagement but ultimately didn’t lead to any conversions. Gresham recognizes that content creation is his core strength and sees an opportunity to shift away from ad-heavy strategies toward more meaningful, relationship-based growth through storytelling and podcasting. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
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IAM2489 - The Secret Life of a Traveling Broker
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