IAM2491 - To Sign or Not? Uncovering the Cause

Gresham Harkless reflects on day 164 of his journey as a franchise broker, centering his thoughts around a recent presentation on a sales mastery program. While the program initially caught his interest, he’s uncertain whether the $3,000 cost would effectively tackle his main challenge—consistently generating high-quality leads.   Gresham recognizes a pattern of time constraints interfering with his goals and feels torn between needing more advanced sales training versus simply increasing lead volume and improving lead quality.    Gresham leans toward exploring more targeted lead generation resources, specifically mentioning Alex Hormozi’s content, as potentially more impactful.    Furthermore, he highlights the importance of understanding client pain points to create more relevant content and strategies.   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!