IAM2492 - 166 Days into the Franchise Broker Journey episode artwork

EPISODE · Jun 9, 2025 · 7 MIN

IAM2492 - 166 Days into the Franchise Broker Journey

from CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co · host CEO Podcasts

In this special episode of day 166 of the Franchise Broker journey, Gresham Harkless reflects on a moment of late-night clarity that led him to reassess his direction and strengths.    Gresham realizes that his content creation and digital marketing expertise could be the key to transforming how franchise leads are generated and converted.   He identifies a major opportunity in improving the quality and conversion of leads, noting that while he has generated around 120 leads, only about 10–20% have turned into deals, and even fewer have advanced meaningfully.    Additionally, he highlights the potential of co-brokering, collaborating with other brokers to help close deals, as a key part of the future strategy. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

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