IAM2508 - President Guides Company to Create Memorable Experiences for Consumers

John Piester is the President of Red Peg Marketing, a leading experiential marketing agency known for creating dynamic, consumer-driven brand experiences.    With over 20 years of experience in operations and management across industries like sports, entertainment, and brand marketing, John has worked with some of the world’s most iconic companies, including Nike, ESPN, Coca-Cola, and Harley-Davidson.    Before joining Red Peg, he held senior leadership roles at Momentum Worldwide and Ignition Incorporated, and played a key role in the 2002 Salt Lake City Winter Olympics as an operations manager.   John highlights the importance of staying connected to employees, listening before leading, and building a culture that reflects both the agency’s values and its clients’ identities.   He emphasizes that success in a fast-moving industry depends on staying ahead of trends, like RedPeg’s early move into gaming and eSports, and constantly evolving the company's unique approach.   With the company’s recent expansion into Dubai, John continues to prioritize sustainable growth while staying true to the core values and culture that have shaped Red Peg’s identity.   Website: RedPeg  LinkedIn: John Piester   Previous Episode: iam304-therapist-finds-passion-in-improving-clinicians-and-professionals-lives   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!