IAM2521 - Media Coach Passionate About Helping Women and Leaders Define Their Brands episode artwork

EPISODE · Jul 8, 2025 · 12 MIN

IAM2521 - Media Coach Passionate About Helping Women and Leaders Define Their Brands

from CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co · host CEO Podcasts

Rasheedah Thomas is the principal and co-founder of RC Communications, a Washington, D.C. based strategic communications firm specializing in media coaching, branding, crisis communication, and public affairs.   Rasheedah brings over a decade of experience helping organizations, from local governments and nonprofits to international leaders, refine their messaging and navigate complex public narratives.   She is especially passionate about supporting women leaders and entrepreneurs in building authentic, impactful brands.    Rasheedah is also a sought-after media commentator on U.S. and global issues, a proud native of South Carolina, and an alumna of Howard University.   Rasheedah highlights how RC Communications stands out through its hands-on, high-touch approach with clients ranging from municipal governments and nonprofits to international heads of state.   She emphasizes the importance of media coaching rooted in real-world experience, the power of self-care for sustainability as a business owner, and the lesson that “comparison is the thief of joy.”   She also discusses using project management tools like Trello and prioritizing self-care to avoid burnout.   Website: RC Communications  LinkedIn: Rasheedah Thomas   Previous Episode: iam311-media-coach-passionate-about-helping-women-and-leaders-define-their-brands   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

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