EPISODE · Aug 27, 2025 · 16 MIN
IAM2571 - Founder Helps Sales Leaders Acquire and Retain Top Tier Sales Talent
from CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co · host CEO Podcasts
Fred Diamond is the co-founder and president of the Institute for Excellence in Sales. The Institute helps sales leaders around the globe acquire, motivate, retain, and elevate top-tier sales talent. He shares his journey from corporate marketing roles at Apple and Compaq to launching IES as a lead-generation effort that evolved into a full-scale organization serving global sales leaders. Fred highlights how the Institute supports sales professionals through membership programs, leadership development events, and its award-winning Sales Game Changers Podcast. Fred explains the critical role of sales in business success and notes that even the best product won’t survive without effective selling. Fred also shares his productivity system, inspired by Hal Elrod’s The Miracle Morning, which includes daily early rising, exercise, journaling, and goal visualization. He emphasizes the importance of delegating tasks that others can do better, so leaders can focus on vision, growth, and team-building. Website: Institute for Excellence in Sales LinkedIn: Fred Diamond Previous Episode: iam345-founder-helps-sales-leaders-acquire-and-retain-top-tier-sales-talent Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
What this episode covers
Fred Diamond is the co-founder and president of the Institute for Excellence in Sales. The Institute helps sales leaders around the globe acquire, motivate, retain, and elevate top-tier sales talent. He shares his journey from corporate marketing roles at Apple and Compaq to launching IES as a lead-generation effort that evolved into a full-scale organization serving global sales leaders. Fred highlights how the Institute supports sales professionals through membership programs, leadership development events, and its award-winning Sales Game Changers Podcast. Fred explains the critical role of sales in business success and notes that even the best product won’t survive without effective selling. Fred also shares his productivity system, inspired by Hal Elrod’s The Miracle Morning, which includes daily early rising, exercise, journaling, and goal visualization. He emphasizes the importance of delegating tasks that others can do better, so leaders can focus on vision, growth, and team-building. Website: Institute for Excellence in Sales LinkedIn: Fred Diamond Previous Episode: iam345-founder-helps-sales-leaders-acquire-and-retain-top-tier-sales-talent Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
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IAM2571 - Founder Helps Sales Leaders Acquire and Retain Top Tier Sales Talent
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