IAM2588 - Unlock the Power of Multiple Lead Streams episode artwork

EPISODE · Sep 13, 2025 · 5 MIN

IAM2588 - Unlock the Power of Multiple Lead Streams

from CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co · host CEO Podcasts

In this special episode, Gresham Harkless reflects on a powerful morning workout and expresses a desire to build consistency by committing to it at least four times a week, even while managing parenting duties.   He acknowledges a key misstep in the early days of his business: jumping directly into cold market outreach without first cultivating referral relationships and tapping into his existing network, which he now realizes should have been the foundation.   Gresham emphasizes the power of personal connections, referencing a tool called Decks, which revealed over 13,000 contacts gathered from LinkedIn, Facebook, podcast guests, and more — many of whom he hasn’t yet reached out to systematically.    Additionally, Gresham pointed out that while referrals are vital, relying on various lead sources is critical for sustainable business success. Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

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