IAM2607 - CEO Helps Businesses Find Their Inner Voice

In this episode, we have Benjamin Behrooz, founder and CEO of Branding Los Angeles, a global creative agency. Benjamin shares his unconventional path to entrepreneurship—initially pursuing pharmacy at UCLA before discovering his passion for marketing through an internship at Sony Music. A pivotal layoff landed him at Truthdig, a politically‑focused site akin to the Huffington Post, where he realized his gift for giving a voice to those who can’t speak for themselves. A single political cartoon he helped produce ended up in the hands of Egyptian protestors, cementing his belief in the power of authentic storytelling. The firm’s culture revolves around empowering its team to make data‑driven decisions, leveraging constant communication and pushing innovative projects such as the world’s first in‑store robot shopkeeper.  Benjamin's mantra for growth is to “add three more zeros” to any idea, encouraging bold, expansive thinking. He defines being a CEO as a blend of empathy, vision, and the ability to act as the captain who supports and elevates the crew.  LinkedIn: benjamin-behrooz Website: www.brandinglosangeles.com Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!