IAM2665 - Running the Long‑Term Race in Business

The Journey and Vision Gresham Harkless opens the episode by reflecting on the importance of staying afloat amid a busy schedule, then using that stability as a springboard for bigger achievements. He outlines his current project, Blue Star Franchise, and explains that he’s documenting the startup process on his “I AM CEO” podcast and on YouTube. The purpose is two‑fold: to provide a roadmap for anyone considering a franchise or any new venture, and to create a “Franchise CEO” sub‑channel within the broader CB Nation community. Challenges, Learnings, and Real‑World Results He candidly shares the reality of juggling client emergencies, personal obligations, and the inevitable setbacks that come with building a business. Over the past year, only two deals closed—one from within his own network and another from a friend—yet he still perceives strong alignment with his overall mission. Harkless emphasizes that early‑year losses are normal, that opportunities exist if you keep cultivating them, and that a “marathon mindset” is essential for long‑term progress. Re‑Prioritization and Forward Momentum Facing a confluence of professional rebuilds (digital‑marketing systems, franchise infrastructure) and personal pressures (condo issues, family responsibilities), Harkless resolves to re‑prioritize, carve out dedicated time, and lean into the work that generates the most impact. He argues that a business should not be judged solely on its first‑year performance; perseverance, continuous improvement, and running the “marathon race” will ultimately unlock the phenomenal results he envisions. Previous Episode: https://iamceo.co/iam2632-day-281-franchise-broker-journey/ Blue Star Franchise: bluestarfranchise.com Browse the Franchise Inventory: bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment Franchise CEO (A CBNation Site – coming soon) – franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.