Ian Garlic | Forget Testimonials…Try This Instead

Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.

Episode 295 of the The Authority Builder Podcast podcast, hosted by Steve Gordon, titled "Ian Garlic | Forget Testimonials…Try This Instead" was published on October 6, 2022 and runs 26 minutes.

October 6, 2022 ·26m · The Authority Builder Podcast

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Summary

Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.

Episode Description

You’ve been doing amazing work for your clients—and, if you’re like most business owners…

Nobody knows about it!

Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.

These are NOT testimonials (old-school testimonials can actually drive clients away)…

If you do amazing work for your clients, but struggle to get them to share you with others, this is a secret weapon that will help you clone your very best clients.

Ian’s captured over 10,000 video case stories and breaks down the 3 elements of a successful video case story, and tell you why he hates the word “testimonial.”

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