EPISODE · Oct 6, 2022 · 26 MIN
Ian Garlic | Forget Testimonials…Try This Instead
from The Authority Builder Podcast · host Steve Gordon
You’ve been doing amazing work for your clients—and, if you’re like most business owners…Nobody knows about it!Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.These are NOT testimonials (old-school testimonials can actually drive clients away)…If you do amazing work for your clients, but struggle to get them to share you with others, this is a secret weapon that will help you clone your very best clients.Ian’s captured over 10,000 video case stories and breaks down the 3 elements of a successful video case story, and tell you why he hates the word “testimonial.”
What this episode covers
Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.
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Ian Garlic | Forget Testimonials…Try This Instead
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