Ian Garlic | Forget Testimonials…Try This Instead
from The Authority Builder Podcast Hosted by Steve Gordon
You’ve been doing amazing work for your clients—and, if you’re like most business owners… Nobody knows about it! Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating. These are NOT testimonials (old-school testimonials can actually drive clients away)… If you do amazing work for your clients, but struggle to get them to share you with others, this is a secret weapon that will help you clone your very best clients. Ian’s captured over 10,000 video case stories and breaks down the 3 elements of a successful video case story, and tell you why he hates the word “testimonial.”
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Today, I’m talking with the inventor of “video case stories”--Ian Garlic on the very best way to capture all the client wins you’re creating.
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