$500B to Move the World to an Entirely Sustainable Packaging Supply Chain | Ian Montgomery, EcoEnclose

On this episode, we’re joined by Ian Montgomery, a sustainable design strategist at EcoEnclose and the former founder of Guacamole Airplane, a studio known for pioneering some of the most creative and technical work in sustainable packaging.Ian has worked with top-tier brands like Nike, Whole Foods, Allbirds, Dell, and Flamingo Estate, helping them radically rethink how materials, storytelling, and infrastructure intersect. Today, he's helping scale regenerative and circular solutions at EcoEnclose, one of the most innovative packaging suppliers in North America.Ian shares the messy realities and exciting breakthroughs shaping the future of sustainable packaging - from seaweed polybags and algae inks to the limits of compostables and why infrastructure (not innovation) might be our biggest barrier - and what he’d do with a $500B budget to fix the system.—---------------Episode Highlights: 🌎 What the packaging industry gets wrong about sustainability ♻️ Why flexible plastics are the “final boss” of recycling 🧠 Smart strategies for early-stage brands with tight budgets 🌿 The promise (and pitfalls) of seaweed, mushroom foam & hemp 🔥 Why he's surprisingly pro-plastic—if done right 📉 Compostability vs. recyclability: which path makes sense today? 🏛️ How he’d reallocate $500B to fix end-of-life infrastructure 🔬 Processing tech and non-tree fibers that could change everything—---------------Table of Contents: 00:00 – Ian’s background & EcoEnclose intro 04:00 – State of the sustainable packaging union 10:00 – Breakthrough materials & market shifts 17:00 – Advice for DTC brands scaling sustainably 23:00 – Recyclable vs. compostable: real talk 30:00 – What makes a material “valuable”? 36:00 – What Ian’s changed his mind about 38:00 – If Ian had $500B to move the world to 100% sustainable packaging—---------------Links:EcoEnclose – https://www.ecoenclose.com/Follow EcoEnclose on Instagram – https://www.instagram.com/ecoenclose/?hl=enFollow Ian on LinkedIn – https://www.linkedin.com/in/ian-montgomery-414a0964/Follow Adam on LinkedIn – https://www.linkedin.com/in/adam-martin-steinberg For help with CPG production design - packaging and label design, product renders, POS assets, retail media assets, quick-turn sales and marketing assets and all the other work that bogs down creative teams - check out KitPrint.Shout out to my friends over at Glimpse, the go-to partner for automating retail-related back-office operations and unlocking margin trapped in invalid fees and manual processes.Are you in the market for a new flexible packaging partner? Check out HD Packaging. Third-generation, family-owned and built for the needs of category leaders like Newman’s Own and A Dozen Cousins. Faster launches, lower costs, and no artwork fees.