Ian Murray - House 51: Uncovering the hard truths Part 1

How the creative industry’s thinking and creativity could be missing the mark a lot of the time, because the people working in it aren’t truly representative of the market they are targeting. Part 1 of a fascinating interview with the Co-author of three reports that rocked the creative industry and forced it to think about why how and where it’s drawing its talent from and whether it needs to be revised. Part 2 will feature Ian's work for LinkedIn and what exciting innovations we should expect. Part 3 will cover the value of research in agency growth, the Ultimatum Game and how technology is helping the research industry Learn more about your ad choices. Visit megaphone.fm/adchoices