Ian Murray – House 51: Uncovering the hard truths Pt3

What this episode covers

Ian Murray – the research genius behind ‘Gut Instinct’, ‘The Empathy Delusion’ and ‘The Aspiration Window’, reveals some of the secrets to his research methods, including how to gamify products in order to get the best responses.Ian also demonstrates the perfect questioning techniques that help brands understand their customers and also discusses the incredible exercise - The Dictator Game, revealing all our hidden biases. We finally get to play 'Show & Tell' and Ian reveals his all-time favourite music track and book. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of The Fuel Podcast?

This episode is 37 minutes long.

When was this The Fuel Podcast episode published?

This episode was published on April 15, 2022.

What is this episode about?

Ian Murray – the research genius behind ‘Gut Instinct’, ‘The Empathy Delusion’ and ‘The Aspiration Window’, reveals some of the secrets to his research methods, including how to gamify products in order to get the best responses.Ian also...

Can I download this The Fuel Podcast episode?

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