Ian Richardson Fox & Crow Perspective Before Planning In Marketing

Send us Fan MailHave you ever wondered why some marketing plans lead to a cascade of new clients while others fizzle out? Join me, Carrie Richardson, and my expert co-host, Ian Richardson, as we pull back the curtain on constructing a marketing strategy that hits the mark every time. We take you through the trenches of our own marketing journey with Doberman, sharing the wins and the lessons learned. You'll discover how a deep understanding of your target customer and a consistent, resonant message can transform your marketing efforts from mundane to meteoric.Then we switch gears and tackle the MSP sales landscape with a focus on a cost-effective sales process that promises to revolutionize your prospecting, selling, and account management. We're not just throwing theories at you; we're talking proven strategies enriched by the wisdom of industry gurus like Tracie Orisko and Walter Crosby. And for those thinking about selling their business, you'll get a front row seat to the emotional and practical complexities involved, with tips from my own experience and the unparalleled support from Ian who helped navigate through the sale of Managed Sales Pros. This episode is packed with hard-won insights that will equip you to refine your approach and scale new heights in your business endeavors. Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?They are the co-founders of Fox & Crow Group, a software development company building growth platforms for MSP and IT channel businesses.Learn more at:Fox & Crow Group - the MSP Sales Process platform and all-in-one CRM solution Fox & Crow Instinct - the MSP Decision Intelligence Platform for IT Channel VendorsFox & Crow Jackdaw - Competitive Intelligence Reports on Demand for MSP businesses Book time with Carrie here!Be a guest on WIN!  We host MSP channel founders, executives and sales and marketing leaders who are willing to share advice with other IT channel firms on how to build, grow or sell a business using examples from their own experience.