Ian Robertson: When Politics Meets the Boardroom

Welcome to the first-ever episode of Craft Politics! Hosts Joseph Lavoie and Andrew Percy are here to bring you a blend of politics, business, and craft beer analysis. This week, they kick things off by diving into the big headlines: Justin Trudeau’s resignation and what it means for governance and business in Canada, plus the latest drama from Meta—shutting down its Diversity, Equity, and Inclusion (DEI) program and switching gears on content moderation. But the real highlight? A chat with their very first guest, Ian Robertson, a seasoned strategist and partner at Jefferson Hawthorne. Ian takes us behind the scenes of corporate boardrooms, where big decisions meet bigger egos, and helps us unpack why corporate America is cooling off on DEI initiatives. He shares how businesses can move from virtue signalling to strategic empathy, why understanding stakeholder values is key, and what happens when you don’t have a plan for those tricky political and social issues. Of course, it’s not all serious—Joseph and Andrew wrap things up with a pint in hand, rating the beer of the week and promising plenty more insights and fun in the episodes to come. ‪@CraftPolitics‬Follow us @CraftPolitics on Instagram, X, and TikTok.