Skip to content
Ian Thomas building Analytics in Digital Media episode artwork

Apr 12, 2024 36 min

Ian Thomas building Analytics in Digital Media

from The Yield Doctor with James Deaker Hosted by deaker

Comparison of Publisher side vs. Advertiser side analytics in Digital Media. The impact of Big Data, Cookie Deprecation and appropriate use of AI in the industry

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

Ian Thomas building Analytics in Digital Media

0:00 36:43

Chapters

  1. 0:00 Introduction
  2. 0:50 Publisher side analytics
  3. 3:20 Agency side analytics
  4. 6:50 Managing Big Data
  5. 11:11 Data Teams
  6. 16:20 Privacy
  7. 18:25 Who will be the beneficiaries
  8. 22:04 New techniques
  9. 27:11 Skills needed
  10. 31:48 Top 3 mistakes
  11. 35:36 Final thoughts

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Frequently asked questions

How long is this episode of The Yield Doctor with James Deaker?

This episode is 36 minutes long.

When was this The Yield Doctor with James Deaker episode published?

This episode was published on April 12, 2024.

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this The Yield Doctor with James Deaker episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.