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Sep 13, 2020 27 min

Ian Williams - Managing Director, Jericho

from The Tom and Bob Show Hosted by CX of M Radio

Ian Williams, the Founder and Director of Jericho, joins Tom and Bob to discuss the philosophy and tactics that he has adopted for market segmentation, persona creation, and CX strategy, citing examples from the airline industry.

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Ian Williams - Managing Director, Jericho

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