IBAO BIP Talks with Andrew Au

Marketers have shifted from mass to millennial—a generation in the thick of life’s biggest moments, claiming their position as head of household—and every brand is competing for their attention. Learn Andrew’s winning formula for millennial engagement based on his research and experience working with some of today’s largest brands including Microsoft, 3M and Scotiabank. Find out the latest in lifestyle habits, psychographic insights, social media trends, shopping habits and breakthrough marketing strategies to help your brokerage successfully target this growing demographic. Please rate, review and follow the podcast! See omnystudio.com/listener for privacy information. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.