IBM Watson Advertising David Neway — Episode 2
from CMO On The Go
Approximately 80 percent of data in the world is "unstructured data." Learn why unstructured data matters to marketers today — and how to make sense of it using AI to generate better marketing outcomes. David Neway, Head of Product Marketing at IBM Watson Advertising, walks us through the details behind understanding unstructured data.
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This episode was published on August 7, 2018.
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