IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different

from The Insurance Marketing and Advertising Podcast

IBM's Lynn Kesterson-Townes says the nature and activity of today's insurance prospects and customers are changing rapidly, leaving some insurers with less-effective approaches to marketing and communicating.

Episode metadata supplied by the publisher feed · Published Sep 3, 2014

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IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different

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