EPISODE · Nov 22, 2018 · 31 MIN
IBM’s Michelle Peluso: Marketers need to be retrained on new skills
from The Modern Retail Podcast · host Digiday
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.
What this episode covers
Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.
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IBM’s Michelle Peluso: Marketers need to be retrained on new skills
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