IBM’s Michelle Peluso: Marketers need to be retrained on new skills episode artwork

EPISODE · Nov 22, 2018 · 31 MIN

IBM’s Michelle Peluso: Marketers need to be retrained on new skills

from The Modern Retail Podcast · host Digiday

Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.

Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.

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IBM’s Michelle Peluso: Marketers need to be retrained on new skills

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This episode was published on November 22, 2018.

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Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.

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