IBM’s Michelle Peluso: Marketers need to be retrained on new skills

from The Modern Retail Podcast · host Digiday

Blockchain and AI are IBM's big bets to take the company back on the top as a leader in innovation and technology. Michelle Peluso, chief marketing officer at IBM, discusses how the technologies will change the craft of marketing.

Episode metadata supplied by the publisher feed · Published Nov 22, 2018

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IBM’s Michelle Peluso: Marketers need to be retrained on new skills

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