Ice Cream and River Dips

We have a new episode, and a decidedly new focus for the Yonder Boys. It occurred to us - Greg and Geoffrey - that it isn't only transportation models that need to change. It's the whole freaking city. And when cities change, the rest of the world tends to follow suit.  So with that, The Yonder Boys have sharpened our focus on messaging needed to create more livable, enjoyable and prosperous cities - new transportation models included.As always, we kick things off with the news, highlighting Houston's attempted "road diets", Ben & Jerry's making a point about city infrastructure through the metaphor of free cones, and taking a swim in the Seine.Next we're joined by Creative Director, Lucas Bongioanni to talk about super bowl ads selling EVs.And finally, we rant this episode over the notion that big data is winning the ad wars, taking way more budget than the creative. We hate that, but does the emotional tug work anymore? Yonder Boys talk about all this and more in our latest.