Ice cream fight: Can companies have a social conscience in 2026?

Ben & Jerry’s isn’t just known for ice cream, but also its support for social causes. With over $1 billion in sales last year, it’s an asset for its owner Magnum. So why has one of its founders quit, and the other launched a campaign to make Ben & Jerry's independent? Bloomberg’s Akshat Rathi sits down with co-founder Ben Cohen to ask about the Free Ben & Jerry’s campaign, why businesses should pursue social causes, and the future of ice cream on a warming planet. Explore further: The Free Ben & Jerry’s campaign website: https://freebenandjerrys.com/ Watch this video on YouTube  Zero is a production of Bloomberg Green. Our producer is Oscar Boyd. Special thanks to Sommer Saadi, Mohsis Andam, Sharon Chen and Laura Millan. Thoughts or suggestions? Email us at [email protected]. For more coverage of climate change and solutions, visit https://www.bloomberg.com/green.See omnystudio.com/listener for privacy information.