Ep. 1 - Ice Cream Sneaker Collection with Anderson Bluu

In this episode of Mark It 2 Me, I sit down with Anderson Bluu to talk about the unexpected start of his creative career, how an injury during a kids’ game led him into art and design, and eventually to designing multiple sneaker exclusives with Foot Locker.We break down the full process behind the Foot Locker x Diadora Ice Cream Collection, from pitching the idea and designing during the pandemic to creative direction, lifestyle photography, fast timelines, and the in-store release.In this episode of Mark It 2 Me, I sit down with Anderson Bluu to talk about the unexpected start of his creative career, how an injury during a kids’ game led him into art and design, and eventually to designing multiple sneaker exclusives with Foot Locker.We break down the full process behind the Foot Locker x Diadora Ice Cream Collection, from pitching the idea and designing during the pandemic to creative direction, lifestyle photography, fast timelines, and the in-store release.0:00 - Intro2:28 - Injury & Artistic Exploration4:02 - The Rise of Art Prints5:31 - Foot Locker Collab7:20 - Designing the G.I. Joe Sneaker Collection9:12 - Working with Diadora Sneakers10:27 - Creating the Ice Cream Sneaker Collection12:44 - Production during the Pandemic14:20 - Marketing and Storytelling in Sneaker Design18:07 - Is Pinterest good or bad for artists28:36 - Creative Freedom and Challenges in Marketing Campaigns31:17 - Creating a lifestyle sneaker photoshoot37:50 - Washington Square Park Photos - The Good and bad41:39 - Finalizing the photos42:37 - The Pop-Up Shop at Foot Locker45:33 - Ice Cream Collection Feedback48:47 - Pitching a new design and what could have been51:32 - Advice for Aspiring Designers and Artists54:43 - Future Endeavors*CONNECT WITH US*Guest InfoAnderson BluuWebsite: https://bluudreams.com/Instagram - https://www.instagram.com/anderson_bluu/Host InfoJoe BaronWebsite: https://www.brandedbaron.com/Mark It 2 MeWebsite: http://markit2me.com/instagram - https://www.instagram.com/mark_it_2_me_podcastAffiliated LinksEvery creative needs to hydrate while working.Salty Water Electrolyte Drink - https://amzn.to/49jq4Q0More Creative Academy's founder Michael Janda's BooksCreative Business: Sanity Systems by Michael Janda - https://amzn.to/4cZwvsABurn Your Portfolio: Stuff they don't teach you in design school, but should - https://amzn.to/4tMoQ8kBuy Ian Paget's Book - Make A Living Designing Logos - https://amzn.to/42beylZBUY the Deli Fresh Threads Racing Tee discussed - https://delifreshthreads.com/products/deli-fresh-racing-tee