Iceberg Selling by Karl Becker

https://thebookvoice.com/podcasts/2/audible/98245 to listen full audiobooks. Title: Iceberg Selling Author: Karl Becker Narrator: Joe Scalora Format: mp3 Length: 2 hrs and 29 mins Release date: 11-17-23 Ratings: 5 out of 5 stars, 2 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: Close more deals by understanding what your customer really wants. Too often, we hear the message that selling is shallow. In reality, it's the opposite. The most effective salespeople are the ones who dive deeper—who prioritize relationships and stay focused on the big picture of what they're playing for. Iceberg Selling is a technique based on the understanding that, for every person, company, and situation, you can only see 10% of what's really going on. Using single-serving lessons and real-life anecdotes, you’ll learn a series of mindsets and best practices.