Ichitan Group Paves the Way for Local Players in the Thai Soft Drinks Market

Ichitan Group PCL, a relatively new player in the soft drinks market in Thailand, was recently listed on the Thai stock exchange which not only cements the company's future in the industry but also adds even more competition to the dynamic soft drinks market in the country. Ichitan's success is driven by its low-priced ready-to-drink tea which is the only RTD tea product in the country labelled as organic so far. If Ichitan's success continues, the soft drinks market in Thailand will become even more polarized as local brands rise up to challenge international players.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.