Icon-o-Cast by Lunar Design - March 28, 2006

In a market economy characterized by commoditized products and global competition, how do companies gain deep and lasting loyalty from their customers? The key, argues author Steve Diller, is in providing meaningful customer experiences. In this episode of Icon-o-Cast, Lunar's John Edson talks with Steve, a partner at Cheskin Research and co-author of "Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences".