ICT Ep 2.19: Everyone Has a Plan Until the Trial Starts

A 5 AM wake-up call. A perfectly planned setup. And a moment that never delivered.In this episode, Liam and Ted use a story about a missed “blood moon” to explore a deeper truth in clinical trials: expectations don’t always match reality. They discuss how similar frustrations show up at clinical trial sites, where small issues stack up and slowly erode motivation.They break down how friction at the site level, long trainings, broken systems, and unclear processes, gradually drains momentum. From pre-mortems to escalation paths, this conversation focuses on how to prepare for what will go wrong, even before it does.