ICT EP 2.7: Rethinking How Sponsors Build Site Relationships

In this episode of Innovating Clinical Trials, Liam and Ted explore why building strong relationships with clinical trial sites requires more than dedicated relationship teams, it requires fixing problems at their source.They discuss how many site challenges stem from outdated processes, one-sided agreements, and preventable operational friction that relationship teams are left to manage after the fact. Using real-world examples from confidentiality agreements to lab and portal issues, the conversation highlights the need for sponsors and CROs to look inward, modernize systems, and address root causes before sites feel the impact.This episode is for professionals looking for a practical perspective on how proactive leadership, smarter vendor decisions, and more thoughtful processes can reduce site burden, improve trust, and strengthen trial execution.Tune in to learn why the future of site engagement depends on prevention, not escalation.