ICT Ep21: Everything but the Kitchen Sink!

In this episode of Innovating Clinical Trials, Liam Eves and Ted Trafford explore the challenges of recruitment and enrollment in clinical trials, comparing the current approach to "packing everything but the kitchen sink." They critique the overreliance on central advertising campaigns and highlight missed opportunities to address foundational issues like protocol design, site relationships, and storytelling.Ted advocates for simplifying protocols and creating a dedicated VP of Enrollment role to optimize trials for faster delivery without compromising data integrity. Liam emphasizes the underutilized power of storytelling, showing how a compelling narrative about a study or sponsor can transform site engagement and motivation.The discussion concludes with a call for long-term solutions to systemic enrollment issues, moving beyond the short-term study-by-study approach. Packed with practical insights and creative ideas, this episode challenges listeners to rethink clinical trial recruitment and the importance of strong, relatable narratives in building lasting partnerships with sites and patients.