ICT Ep8: Recruitment isn't Enrollment

Welcome to Innovating Clinical Trials, the podcast designed for clinical research professionals eager to deepen their understanding of clinical trials through concise, insightful segments. Join your hosts, Liam Eves and Ted Trafford, as they uncover the core issues in clinical research, reflect on the industry, and challenge conventional wisdom.In today's episode, Liam and Ted discuss the idea that recruitment isn't the same as enrollment. Recruitment activities seem to focus more on outreach marketing campaigns that aims to attract attention. These marketing campaigns raise awareness in patient groups or healthcare providers. They are often accompanied by things such as website landing pages.In contrast, enrollment is a holistic (and complex) process. It focuses on activities leading up to a patient randomising into a trial. These activities aim to reduce barriers for both patients and sites. Increase access to the study.