ICU Doctor Builds Side Hustle and IG Following

What do you get when a pediatric ICU physician pairs up with a clinical pharmacist she met on Zoom? A thriving online business, a bold brand, and nearly 100,000 Instagram followers—built in under a year.In this episode, Dr. Olive shares how she combined personal experience, clinical insight, and macro coaching to launch a nutrition-focused business for people on GLP-1 medications. She opens up about the challenges of building a business while working full-time, the reality of follower count vs. sales, and how she and her co-founder found the perfect synergy to split the work.You’ll hear what inspired her to start, how they pivoted from their original offer, and what she wishes every GLP-1 patient understood about sustainable weight loss. We also dive into legal protections for licensed physicians running coaching businesses, navigating customer service at scale, and the mindset shifts that made it all possible.If you're a healthcare provider wondering how to create something meaningful beyond the clinic—without compromising your career—this conversation is packed with lessons and real talk.🎙 Guest: Dr. Olive📲 Instagram & TikTok: @GLP1Enhanced🌐 Website: glp1enhanced.com🎙️ Want to be a guest on the podcast? Click 👉 ⁠⁠⁠⁠https://medstorymedia.com/podcast⁠⁠⁠⁠📚 Access free tools and downloads⁠. ⁠Click 👉 ⁠⁠⁠https://medstorymedia.com/resources