ICYMI: What Do the Bells Mean at Trader Joe's?

Do you ever feel like you're hearing things when you're shopping at Trader Joe's? You're not alone. The bells are ringing at Trader Joe's – nearly all the time. They act as a kind of intercom system, and they keep us attuned to what's happening in the store. Ever wonder what they mean? Come on, ring those bells, and tune in to the latest in our series of bite-sized episodes, ITJ ICYMI, to get the scoop. Transcript (PDF)